This site is built on HubSpot and is part of that platform’s landing page offering. The subdomain is primarily used as a location for landing pages, which aren’t necessarily geared towards SEO and getting people to find them. Typically, landing pages used here are a step in the marketing process. Marketing teams have already engaged and sent users to the pages—a fairly standard process.
What was fun about this site is that pages are almost all wrapped around a form submission; it’s the point of the page—getting users to submit the form. To that end, the form submission uses more data than the form fields on the page. So, working with HubSpot forms is essential in this subdomain, and development goes far deeper than simple aesthetics and design.
I built over a hundred pages when it’s all said and done. Moreover, I created modules to allow others to create pages as well. Module creation is much more developer-geared than simply clicking together pre-built parts. I built the parts. The HubSpot developer tools are a little behind the times and don’t have a true local development experience. HubSpot has a CLI, which I can use, but it’s too abstracted for the day-to-day marketer. I found the best approach was to build the pieces and then hand them off to other marketers who may need to make with that piece, too.
HubSpot has excellent learning resources, and I’m happy to post my certifications on my LinkedIn profile to testify to my accomplishments. Something that is both good and bad is that the certifications from HubSpot have dates, and some even expire, forcing you to stay current.