Resume

Joshua Smith

joshsmith01.contact@gmail.com | 858-337-0675

Senior Manager of Web and Analytics 

Web Developer, Marketing Technology Manager, SEO Expert, People Manager

Career Summary

With a decade of experience in web development, marketing analytics, and project management, I have successfully delivered solutions that enhance user experiences, track performance, streamline processes, and increase revenue for various organizations.

• Seasoned web developer with a decade of experience building and maintaining websites and applications.
• Proven track record in leading teams, managing projects, and delivering high-quality results.
• Expertise in WordPress, ReactJS, JavaScript, CSS, HTML5, and MySQL.
• Strong background in marketing, with a focus on data-driven decision-making and lead generation.
• Demonstrated ability to integrate APIs and develop custom solutions to meet business needs.
• Passionate about continuous learning and staying up-to-date with the latest web development technologies.

As a full-stack web developer, I create custom websites using WordPress, HubSpot, Webflow, and React. I have a proven track record of converting design concepts into fast-loading and efficient web experiences. I utilize modern marketing technologies to improve organic visibility through effective SEO strategies and tracking tools. 

My achievements include overseeing operational infrastructure, refining data structures, and implementing Google Analytics and Tag Manager to enhance user journey tracking and overall performance. I hypothesize and conduct A/B testing on user journeys to ensure optimal user experiences. 

Additionally, I developed a deployment process that eliminated downtime and provided training to my team, which fostered a sense of responsibility and ownership. My leadership skills were crucial in managing external agencies during the rebranding of WebPT, resulting in the delivery of superior tools that significantly enhanced marketing success.

Technical Expertise

Languages/Frameworks

• ReactJS
• NextJS
• GatsbyJS
• WordPress
• Webflow
• HUBL
• PHP
• JavaScript
• HTML5
• CSS/SCSS/SASS
• SQL
• MySQL
• NoSQL
• Git
• Bootstrap
• Zurb Foundation
• Styled Components
• Node.js
• GraphQL
• WP GraphQL
• REST
• WP REST API

Google Suite

• Google Tag Manager
• Google Analytics
• Google Search Console
• Google Looker Studio
• Chrome Developer Tools

Applications

• SEMRush
• Surfer SEO
• GitHub
• Jenkins 
• Pardot 
• HubSpot
• Figma
• Photoshop
• Illustrator
• Cpanel

DevOps

• LAMP stack
• WP Engine
• Netlify
• GitHub Actions
• AWS S3
• AWS EC2
• AWS Route 53
• Apache 

Martech

• SEO
• SEM
• Responsive web design
• E-commerce
• Design patterns
• UI/UX
• A/B testing
•  Jira
• Scrum
• Agile
• Marketing automation
  

Work Experience 

Senior Manager of Web and Analytics 

WebPT-Phoenix, AZ 

January 2019 to October 2024 

• Architected, developed, and managed software and data solutions for WebPT’s domains and subdomains with Webflow, WordPress, React, GatsbyJS, and HubSpot to fulfill project requirements.
• Developed custom WordPress themes and plugins, increasing website functionality, improving user experience, saving tens of thousands of dollars in agency fees, and reducing the Content Team’s workload by four hours weekly. 
• Developed blazing-fast single-page websites using Gatsby and React, ensuring optimal monthly performance for millions of users; Lighthouse Speed scores rated 100, a perfect score! 
• Owned applications and systems and drove them through the product lifecycle.
• Successfully led a hosting server swap project to consolidate server assets, increasing DevOps efficiencies with GitHub Actions and reducing costs by more than 75%. 
• Leveraged tools like SEM Rush, Google Analytics, Google Search Console, and Looker Studio to report and manage every aspect of KPI tracking and performance for web assets, thereby increasing Site Audit scores to 97% and providing valuable insights for data-driven decision-making 
• Tuned SEO practices within the content team, leading to an impressive increase in SEO scores from the low 30s to the high 90s in SEMRush reporting dashboards. 
• Integrated APIs from Pardot, Salesforce, and Zoom for customized prospect and lead tracking, facilitated the consistent registration of thousands of webinar attendees, enhanced event management capabilities, and streamlined marketing segmentation and sales processes.
• Maintain legacy WordPress themes and PHP/MySQL web applications.

Web Developer 

Red Bridge-San Francisco, CA 

April 2019 to October 2019 

• Maintained and enhanced WordPress websites with SCSS, PHP, and JavaScript.
• Mentored junior developers during their early careers and for day-to-day development processes.
• Collaborated efficiently with other developers on the same projects using Git and GitHub.
• Managed multiple projects concurrently, ensuring efficient resource allocation and successful execution.
• Efficiently and effectively manage multiple, complex, and results-oriented projects with both quick turn-around requirements and long lead times.

Web Developer 

Rabobank, North America–Sacramento, CA 

March 2019 to April 2019 

• Write back-end code for custom application integration with WordPress.
• Enhanced clients’ marketing teams’ capabilities.
• Assessed and forecasted resource requirements for project and task assignments to optimize project success.
• Created comprehensive monitoring dashboards using React, providing real-time insights and data visualization.
• Integrated Scrum methodologies into daily operations, promoting agile development practices and continuous improvement.

Senior Developer WordPress Lead

Sanborn Agency-New York, NY

June 2018 to February 2019

• Designed and developed social networks as headless applications using Vue.js and WordPress.
• Maintain legacy code written by other developers, including bug fixes.
• Estimated and allocated resources for projects and tasks effectively.
• Created custom WordPress websites and applications based on specifications and designs, ensuring a seamless user experience.
• Utilized the HubSpot API to gain deeper insights into marketing analytics, enabling data-driven decision-making.
• Integrated the Marketo Forms API into websites, allowing for more targeted marketing campaigns and capturing valuable leads.
• Developed and built pipelines for complex WordPress and Node applications using Buddy, Beanstalk, and Deploy Bot, ensuring continuous integration and delivery.

Software Engineer 

Dice-San Jose, CA 

July 2016 to July 2018 

• Designed and developed WordPress websites and plugins, adhering to WordPress coding standards.
• Created custom publication vectors using WP REST API, saving tens of hours of weekly publishing work.
• Implemented endless scrolling functionality by leveraging Local Storage API and WP REST API, enhancing user experience.
• Migrated all Dice internally-hosted assets to an external vendor, WP Engine, resulting in significant cost savings.
• Enhanced lead generation by integrating Marketo forms into web pages.

Web Developer 

EXERTUS Marketing-San Diego, CA 

July 2015 to October 2015 

• Created custom WordPress websites. 
• Designed and delivered internal training sessions on Git and SCSS.
• Streamlined communication and process tools to boost efficiencies in the company. 

Education 

Bachelor of Science in Information Systems Management 

San Diego State University – San Diego, CA

April 2014 to May 2016 

The Management Information Systems (MIS) major at San Diego State University offers a comprehensive curriculum blending business, computer science, and information systems to prepare students for careers in designing, implementing, and managing organizational information systems. The program emphasizes hands-on experience, real-world applications, and faculty expertise in data analytics and cybersecurity. Graduates are well-equipped for diverse roles such as business analysts, systems analysts, and data scientists across various industries. Admission requires a high school diploma, a minimum 3.0 GPA, and SAT/ACT scores.

Military Service 

United States Navy 

Petty Officer First Class

July 1998 to March 2010

• Perform underwater maintenance, including propeller changes and hull repair on ships and submarines.
• Use diving equipment, including SCUBA, classified rebreathers, and state-of-the-art surface-supplied diving equipment and systems.
• Maintain and repair diving equipment and systems.
• Participate in research and development of new diving techniques/procedures.
• Underwater search and salvage operations.
• Act as Hyperbaric Chamber Operators, Inside Tenders, and Supervisors.
• Liaise with Special Warfare Combat Divers.

Summary

Joshua Smith is a highly experienced Senior Manager of Web and Analytics with a proven track record of transforming design assets into fast and efficient websites. Skilled in leveraging the modern marketing tech stack to drive organic visibility through SEO strategies, he has successfully managed operational infrastructure, overhauled data structures, and implemented Google Analytics and Tag Manager to enhance user journey tracking and improve performance.

Joshua Smith is a highly skilled Senior Manager of Web and Analytics with over 10 years of experience in the field. He has a proven track record of creating custom websites, converting design concepts into fast-loading web experiences, and utilizing modern marketing technologies to improve organic visibility.

In his roles at companies such as WebPT, Red Bridge, and Rabobank, Joshua has successfully managed and developed websites, implemented Google Analytics and Tag Manager, and conducted A/B testing to ensure optimal user experiences. He has also created a deployment process that eliminated downtime, provided training to his team, and played a crucial role in rebranding WebPT’s tools.

Joshua is proficient in various technologies, including Reactjs, JavaScript, CSS, HTML5, MySQL, PHP, APIs, SEO, Node.js, and GitHub. He has a Bachelor of Science in Information Systems Management from San Diego State University.