Resume

Joshua Smith

joshsmith01.contact@gmail.com | 858-337-0675

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Marketing Web and Analytics 

Web Developer, Marketing Technology Manager, SEO Expert, People Manager

Career Summary

With over a decade of experience in web development, marketing analytics, and project management, I have successfully delivered solutions that enhance user experiences, track performance, streamline processes, and increase revenue for various organizations.

• Motivational leader who fosters collaboration, innovation, and professional development through mentoring and building team culture.
• Seasoned web developer with 14 years of experience building and maintaining websites and applications.
• Successfully led cross-functional teams to achieve more page views and higher conversions, such as a 10% increase in organic traffic and a 3% increase in form submissions.
• Expertise in WordPress, ReactJS, JavaScript, CSS, HTML5, and MySQL.
• Strong background in marketing, with a focus on data-driven decision-making and lead generation.
• Demonstrated ability to integrate APIs and develop custom solutions to meet business needs.
• Passionate about continuous learning and staying up-to-date with the latest web development technologies.

As a full-stack web developer, I create custom websites using WordPress, HubSpot, Webflow, and React. I have a proven track record of converting design concepts into fast-loading and efficient web experiences. I utilize modern marketing technologies to improve organic visibility through effective SEO strategies and tracking tools. 

My achievements include overseeing operational infrastructure, refining data structures, and implementing Google Analytics and Tag Manager to enhance user journey tracking and overall performance. I hypothesize and conduct A/B testing on user journeys to ensure optimal user experiences. 

Additionally, I developed a deployment process that eliminated downtime and provided training to my team, which fostered a sense of responsibility and ownership. My leadership skills were crucial in managing external agencies during WebPT’s rebranding, resulting in the delivery of superior tools that significantly enhanced marketing success.

Technical Expertise

Work Experience 

Full Stack WordPress Developer

Validity, Inc.

Boston, MA 

January 2025 to Present

• Spearheaded the design, data, and development initiatives for the latest Validity.com website, demonstrating leadership in driving the project’s success.
• Led and managed internal teams through training sessions on the Figma design application and collaborative processes, fostering skill development and teamwork.
• Implemented SEO best practices across all internal sites, showcasing expertise in leading and managing SEO optimization efforts.
• Oversaw and directed multiple external agencies in high-profile projects, including a complex transition to a more integrated Pardot/MCAE form solution, highlighting strong project management and leadership abilities.
• Monitored and managed web performance across over 10 internally managed websites, primarily focusing on Validity.com, ensuring optimal website performance and user experience.
• Steered strategic decision-making by developing insightful dashboards using Looker Studio and GA4 Explorations, showcasing leadership in data-driven strategy development.
• Own and manage the Validity web infrastructure, prioritizing high-impact features directly supporting business initiatives, company KRs, user insights, and performance data.

Senior Manager of Web and Analytics 

WebPT, Inc.

Phoenix, AZ 

January 2019 to October 2024 

• Headed the architecture, development, and management of software and data solutions for WebPT’s domains and subdomains, utilizing Webflow, WordPress, React, GatsbyJS, and HubSpot to meet project requirements.
• Improved website functionality and user experience by developing custom WordPress themes and plugins, saving tens of thousands of dollars in agency fees and reducing the Content Team’s workload by dozens of hours per week.
• Ensured optimal monthly performance for millions of users by developing blazing-fast single-page websites using Gatsby and React, achieving perfect Lighthouse Speed scores.
• Drove applications and systems through the product lifecycle, demonstrating ownership and leadership.
• Led a hosting server swap project to consolidate server assets, which reduced costs by 80% through server consolidation and DevOps efficiencies.
• Improved Google Site Audit scores and enabled data-driven decision-making by leveraging tools like SEM Rush, Google Analytics, Google Search Console, and Looker Studio to report and manage KPI tracking and performance for web assets.
• Provided guidance and support to the content team on SEO practices, substantially improving SEO scores.
• Streamlined marketing segmentation and sales processes by integrating Pardot, Salesforce, and Zoom APIs for customized prospect and lead tracking, and facilitated consistent registration for thousands of webinar attendees.
• Maintained and updated legacy WordPress themes and PHP/MySQL web applications, ensuring ongoing functionality and support.

Web Developer 

Red Bridge

San Francisco, CA 

April 2019 to October 2019 

• Proficiently maintained and enhanced WordPress websites utilizing various programming languages, including SCSS, PHP, and JavaScript.
• Mentored and guided junior developers throughout their formative career stages and offered ongoing support for daily development processes.
• Collaborated seamlessly with fellow developers to drive project success through effective version control using Git and GitHub.
• Skillfully managed multiple projects simultaneously, optimizing resource allocation to ensure timely and successful completion.
• Demonstrated expertise in efficiently and effectively managing multiple, complex, and results-oriented projects while adeptly navigating quick turnaround requirements and extended lead times.

Web Developer 

Rabobank, North America

Sacramento, CA 

March 2019 to April 2019 

• Write back-end code for custom application integration with WordPress.
• Enhanced clients’ marketing teams’ capabilities.
• Assessed and forecasted resource requirements for project and task assignments to optimize project success.
• Created comprehensive monitoring dashboards using React, providing real-time insights and data visualization.
• Integrated Scrum methodologies into daily operations, promoting agile development practices and continuous improvement.

Senior Developer, WordPress Lead

Sanborn Agency

New York, NY

June 2018 to February 2019

• Designed and developed social networks as headless applications using Vue.js and WordPress.
• Maintain legacy code written by other developers, including bug fixes.
• Estimated and allocated resources for projects and tasks effectively.
• Created custom WordPress websites and applications based on specifications and designs, ensuring a seamless user experience.
• Utilized the HubSpot API to gain deeper insights into marketing analytics, enabling data-driven decision-making.
• Integrated the Marketo Forms API into websites, allowing for more targeted marketing campaigns and capturing valuable leads.
• Developed and built pipelines for complex WordPress and Node applications using Buddy, Beanstalk, and Deploy Bot, ensuring continuous integration and delivery.

Software Engineer 

Dice, Inc.

San Jose, CA 

July 2016 to July 2018 

• Designed and developed WordPress websites and plugins, adhering to WordPress coding standards.
• Created custom publication vectors using WP REST API, saving tens of hours of weekly publishing work.
• Implemented endless scrolling functionality by leveraging Local Storage API and WP REST API, enhancing user experience.
• Migrated all Dice internally-hosted assets to an external vendor, WP Engine, resulting in significant cost savings.
• Enhanced lead generation by integrating Marketo forms into web pages.

Web Developer 

EXERTUS Marketing

San Diego, CA 

July 2015 to October 2015 

• Created custom WordPress websites. 
• Designed and delivered internal training sessions on Git and SCSS.
• Streamlined communication and process tools to boost efficiencies in the company. 

Education 

Bachelor of Science in Information Systems Management 

San Diego State University

San Diego, CA

April 2014 to May 2016 

The Management Information Systems (MIS) major at San Diego State University offers a comprehensive curriculum blending business, computer science, and information systems to prepare students for careers in designing, implementing, and managing organizational information systems. The program emphasizes hands-on experience, real-world applications, and faculty expertise in data analytics and cybersecurity. Graduates are well-equipped for diverse roles such as business analysts, systems analysts, and data scientists across various industries. Admission requires a high school diploma, a minimum 3.0 GPA, and SAT/ACT scores.

Military Service 

United States Navy 

Petty Officer First Class

July 1998 to March 2010

• Perform underwater maintenance, including propeller changes and hull repair on ships and submarines.
• Use diving equipment, including SCUBA, classified rebreathers, and state-of-the-art surface-supplied diving equipment and systems.
• Maintain and repair diving equipment and systems.
• Participate in research and development of new diving techniques/procedures.
• Underwater search and salvage operations.
• Act as Hyperbaric Chamber Operators, Inside Tenders, and Supervisors.
• Liaise with Special Warfare Combat Divers.

Summary

Joshua Smith is a highly experienced Senior Manager of Web and Analytics with a proven track record of transforming design assets into fast and efficient websites. Skilled in leveraging the modern marketing tech stack to drive organic visibility through SEO strategies, he has successfully managed operational infrastructure, overhauled data structures, and implemented Google Analytics and Tag Manager to enhance user journey tracking and improve performance.

Joshua Smith is a highly skilled Senior Manager of Web and Analytics with over 10 years of experience in the field. He has a proven track record of creating custom websites, converting design concepts into fast-loading web experiences, and utilizing modern marketing technologies to improve organic visibility.

In his roles at companies such as WebPT, Red Bridge, and Rabobank, Joshua has successfully managed and developed websites, implemented Google Analytics and Tag Manager, and conducted A/B testing to ensure optimal user experiences. He has also created a deployment process that eliminated downtime, provided training to his team, and played a crucial role in rebranding WebPT’s tools.

Joshua is proficient in various technologies, including React.js, JavaScript, CSS, HTML5, MySQL, PHP, APIs, SEO, Node.js, and GitHub. He has a Bachelor of Science in Information Systems Management from San Diego State University.